SON OF THE CHEESE

The fashion brand SON OF THE CHEESE has an interesting story. Their unique designs are born from a vibrant community space on Meguro-dori, next to Claska, which was envisioned by Kaito Yamato in 2011. This project was originally conceived as something quite rare for Japan: an urban pool skating hub! It's this unique subcultural setup that inspires the brand's eclectic apparel, blending skate culture with creative local influences. Today, SON OF THE CHEESE is not just a fashion label but a symbol of community and innovation.