{"product_id":"009568-2-05","title":"ROCOCO \/ Selvedge Chambray Button-Down Shirt","description":"\u003c!--sf4--\u003e\n\u003cp\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b1.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b2.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eROCOCO\u003c\/b\u003e\u003cbr\u003eGuided by the concept of creating elevated pieces that balance quality and design, ROCOCO produces its garments in trusted domestic factories with a solid production background. The brand proposes simple, timeless items designed to be worn and appreciated for many years.\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b3.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat defines a “good shirt” by ROCOCO?\u003c\/b\u003e\u003cbr\u003eProduced by skilled domestic factories, a “good shirt” in ROCOCO’s view is defined by carefully selected materials, thoughtfully refined patterns, a price that allows for repeat wear, and durability that stands the test of time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eRecommended for those who:\u003c\/b\u003e\u003cbr\u003e● Are looking for a shirt that has presence even when worn on its own\u003cbr\u003e● Want to cherish and wear their favorite pieces for a long time\u003cbr\u003e● Refuse to compromise on comfort and material quality\u003cbr\u003e● Have felt something lacking in the shirts they’ve owned before\u003cbr\u003e● Found the sizing of imported shirts difficult to fit\u003cbr\u003e● Appreciate reliable quality with a visible production background\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b4.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEnjoy the natural character of cotton\u003c\/b\u003e\u003cbr\u003eThis chambray fabric is carefully woven on vintage shuttle looms at a tension as close as possible to hand weaving. It retains cotton’s natural, subtle texture and gradually molds to the body with wear.\u003cbr\u003e\u003cbr\u003eAs it is worn over time, the fabric becomes softer and richer in character. Selvedge is used at the gussets, adding a quiet, understated accent.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBanshu-ori, a textile tradition Japan is proud of\u003c\/b\u003e\u003cbr\u003eBanshu-ori is a yarn-dyed textile produced mainly in Nishiwaki City, Hyogo Prefecture, known as a historic weaving region. By dyeing the yarn before weaving, this distinctive method creates natural texture, depth of color, and an exceptionally comfortable feel against the skin.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b5.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA collar refined down to the millimeter\u003c\/b\u003e\u003cbr\u003eThe collar—an essential element of a button-down shirt—is designed to stand beautifully. Its shape and button placement are adjusted in millimeter increments to achieve a clean, dimensional appearance.\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b6.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b7.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDetails rooted in American tradition\u003c\/b\u003e\u003cbr\u003eThe chest pocket follows a classic 13 × 11 cm proportion, faithful to traditional designs. The buttons are premium shell buttons made in Japan, highly regarded worldwide for their quality.\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b8.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b9.jpg\"\u003e\u003cbr\u003e\u003cbr\u003eThe sides are finished with flat-felled seams, while the hem features a 4 mm narrow rolled stitch. Selvedge gussets provide a subtle yet distinctive accent, and a box pleat is placed at the back.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b10.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePatterns finished entirely by hand\u003c\/b\u003e\u003cbr\u003eThe natural volume and curves that follow the body’s lines are unique to hand-drafted patterns. From the collar and cuffs to the side seams, arm width, and overall length, the design was meticulously refined through repeated sampling.\u003cbr\u003e\u003cbr\u003eThe length is balanced to work both tucked in and worn out, making it suitable for both on- and off-duty wear. Its craftsmanship rivals traditional American shirts, while the proportions are tailored to suit Japanese body types—key reasons for its lasting popularity.\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5b11.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCareful sewing by skilled artisans\u003c\/b\u003e\u003cbr\u003eAll sewing is carried out at one of Japan’s leading factories, staffed exclusively by experienced Japanese craftsmen. Each shirt is handled start to finish by a single artisan and completed using full lockstitch construction.\u003cbr\u003e\u003cbr\u003ePrecise, distortion-free, and beautifully finished, this is a shirt that stands confidently on its own—often chosen as a thoughtful gift as well.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO product detail\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5pd1.jpg\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg width=\"100%\" alt=\"ROCOCO product detail\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/9568_5pd2.jpg\"\u003e\u003c\/p\u003e\n\u003c!--sf4_end--\u003e","brand":"ROCOCO","offers":[{"title":"blue \/ S","offer_id":46271256232188,"sku":"009568-2-05-00S-BLU","price":937.0,"currency_code":"HKD","in_stock":true},{"title":"blue \/ M","offer_id":46271482331388,"sku":"009568-2-05-00M-BLU","price":937.0,"currency_code":"HKD","in_stock":true},{"title":"blue \/ L","offer_id":46271482396924,"sku":"009568-2-05-00L-BLU","price":937.0,"currency_code":"HKD","in_stock":true},{"title":"blue \/ XL","offer_id":46271482495228,"sku":"009568-2-05-0XL-BLU","price":937.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5352\/0892\/files\/9568_5_shiro_9b5ebeff-461c-485e-aa05-2905be7ed4f1.jpg?v=1767919268","url":"https:\/\/haku-clothing.live\/en-hk\/products\/009568-2-05","provider":"Haku Clothing","version":"1.0","type":"link"}