{"product_id":"22284","title":"WHITE MOUNTAINEERING \/ NEW ERA Collaboration 9FORTY Cap","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b1.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b2.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWHITE MOUNTAINEERING\u003c\/b\u003e\u003cbr\u003eA Japan-based outdoor wear brand founded in the Autumn\/Winter 2006 collection. The brand concept is “All fields of clothing are outdoor fields.” It brings together design, functionality, and technology into a single form, maintaining a creation philosophy that does not conform to the market.\u003c\/p\u003e\n\u003c!--brand--\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b3.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b4.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCotton with a technical feel\u003c\/b\u003e\u003cbr\u003eThe fabric is made from 100% organic cotton. While retaining the natural character of cotton, it features a smooth, dry touch reminiscent of synthetic performance materials—offering a refined texture that sets it apart from standard cotton.\u003cbr\u003e\u003cbr\u003eAnother notable point is its water-repellent functionality despite being cotton. It helps resist light rain and water droplets, making it suitable for unpredictable weather and outdoor use.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b5.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b6.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA subtle expression of collaboration\u003c\/b\u003e\u003cbr\u003eThe front features an original embroidered logo based on the brand initial “WM.” Designed to blend seamlessly with the body, it achieves a refined balance—present yet understated.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b7.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003eThe side is embroidered with the iconic NEW ERA flag logo.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b8.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003eThe brim features NEW ERA’s signature sticker.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b9.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b10.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003eThe back is finished with the WHITE MOUNTAINEERING logo, adding a sense of collaboration detail not only to the front but also to the rear view. An adjuster at the back allows for a customizable fit based on head shape and preference, balancing design with everyday practicality.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b11.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA slightly deeper 9FORTY that looks effortlessly refined\u003c\/b\u003e\u003cbr\u003eThe base model is NEW ERA’s classic “9FORTY.” With a structured front panel and a gently curved visor, it creates a clean, well-balanced silhouette the moment you put it on.\u003cbr\u003e\u003cbr\u003eThe crown is designed slightly deeper, providing a secure and comfortable fit that wraps around the head. It is easy to wear even for those who prefer deeper caps, while maintaining a neat front-facing appearance.\u003cbr\u003e\u003cbr\u003eIt pairs well not only with casual styles such as T-shirts and sweatshirts, but also works as a contrast piece with shirts or jackets. A design that reflects WHITE MOUNTAINEERING’s signature blend of outdoor function and modern minimalism.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284b12.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284pd1.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0779\/0429\/files\/22284pd2.jpg\" alt=\"\" width=\"100%\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WHITE MOUNTAINEERING","offers":[{"title":"black \/ F","offer_id":49219868492028,"sku":"22284-00F-BLK","price":604.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5352\/0892\/files\/22284_shiro_411b5ae5-cd14-4842-9e21-610d88e0d1ab.jpg?v=1782194225","url":"https:\/\/haku-clothing.live\/en-hk\/products\/22284","provider":"Haku Clothing","version":"1.0","type":"link"}